Head of content and brand Work, Jobs in Chester (with Salaries)

Head of CRM & Loyalty
Specialist Holidays Group —Chester
- Full-time
- Hybrid work
- CRM software
- Analysis skills
- Presentation skills
- Free parking
- Health & wellbeing programme
Quick apply
12d
Head of Content
Arne Clo Ltd —Warrington
- Management
- Employee assistance programme
- Employee discount
Quick apply
Premium Property Estate Agent
Fine & Country —Chester
- £8,000 - £120,000 a year
- Remote
Quick apply
Senior Marketing Executive / Marketing Manager
Fuelius —Chester
- Full-time
- Hybrid work
- IT
- Paid training
Quick apply
Internal Communications & Engagement Manager
Community Integrated Care —Widnes
- £38,000 - £40,000 a year
- Full-time
- Hybrid work
- Analysis skills
- Organisational skills
- Communication skills
- Work from home
- Employee assistance programme
Quick apply
4d
Senior Content Strategist
RedCore Digital —Birkenhead
- £30,000 - £35,000 a year
- Full-time
- Hybrid work
- Google Suite
- Microsoft Excel
- English
- Free parking
- Flexitime
Quick apply
Head of Digital Marketing & Performance
Love2shop —Liverpool
- Full-time
- Presentation skills
- Travel
- Employee discount
Quick apply
Marketing Communications Executive
Radius Limited —Crewe
- Full-time
- CRM software
- Salesforce
- Project management
- Employee assistance programme
Quick apply
Internal Communications and Engagement Specialist
Community Integrated Care —Widnes
- £30,000 - £32,000 a year
- Full-time
- Hybrid work
- Microsoft Office
- Organisational skills
- Communication skills
- Work from home
- Employee assistance programme
Quick apply
4d
Account Director (Working with sports, fashion and FMCG brands)
Got The T-Shirt —Liverpool
- £45,000 - £55,000 a year
- Full-time
- Presentation skills
- Mentoring
- In-person
Quick apply
2d
Junior Project Manager - Website Content
Radius Limited —Crewe
- Full-time
- Azure
- Project management
- No degree
- Employee assistance programme
Quick apply
Online Trading Executive
The Protein Works™ —Liverpool
- Full-time
- Work from home
- Employee discount
Quick apply
5d
Digital Marketing Manager
The MAPD Group —Liverpool
- Full-time
- Hybrid work
- Marketing
- In-person
- AI
- Health & wellbeing programme
- Work from home
Quick apply
Digital Marketing Executive
Bellrock Property and Facilities Management —Liverpool
- Hybrid work
- Health & wellbeing programme
- Annual leave
Quick apply
Marketing Administrator (maternity cover)
GreenThumb —St. Asaph
- £24,980 a year
- Part-time
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Employee assistance programme
- Sick pay
Quick apply
Traffic Management Operatives, IPV Drivers & Foremen – Sandbach
H W Martin (Traffic Management) Ltd —Sandbach
- Weekend availability
- Communication skills
- Time management
- Free parking
- Employee assistance programme
Account Manager (In a fast-paced agency working with cool brands)
Got The T-Shirt —Liverpool
- £30,000 - £40,000 a year
- Full-time
- Project management
- In-person
- Time management
Quick apply
2d
Guest Experience Supervisor
Great British Doner —Liverpool
- £12.71 an hour
- Part-time
- Hospitality
- Social media management
- Customer service
- Relocation assistance
- Employee discount
Quick apply
7d
Chef - Full Time - 4 Day Week
The Royal Oak —Nantwich
- £14.75 an hour
- Full-time
- Cooking
- In-person
- Employee discount
Quick apply
1d

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Head of CRM & Loyalty
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head of content and brand jobs near chester

Head of CRM & Loyalty

Specialist Holidays Group
Chester

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Job details

Permanent | Full-time
12 days ago

Benefits

Free parking
Casual dress
Health & wellbeing programme
Company pension
Work from home
Company events
Employee assistance programme
Employee discount
Life insurance
On-site parking

Qualifications

CRM software
Salesforce Marketing Cloud
Analysis skills
Presentation skills
HubSpot
Leadership
Communication skills
Marketing

Full job description

About Specialist Holidays Group

Specialist Holidays Group (SHG) is a leading specialist travel group, bringing together a family of trusted, expert-led brands that create exceptional holidays for discerning travellers. Each brand combines deep destination knowledge with personalised, high-service experiences — expertise that sits at the heart of everything we do.

Our portfolio spans accessible luxury and cruise through Destination2 and Destination2Cruise; ultra-premium, bespoke travel through Sovereign Luxury Travel; the USA, Canada, Caribbean and Latin America through American Holidays; authentic Italy through Citalia; and great-value getaways through Holiday Gems. Together they share one promise: Travel. Expertly Delivered.

The Role

The Head of CRM & Loyalty is the group lead for customer relationship management, lifecycle marketing and loyalty strategy across Specialist Holiday Group’s portfolio of travel brands.

This role owns the customer database, communications, and compliance frameworks that drive quality sessions, leads, repeat bookings and lifetime value. Acting as both strategist and operator, the postholder defines CRM best practice, delivers data-led campaigns and shapes the future of personalisation, loyalty and customer experience across the Group.

Working closely with Brand, Performance, Web & CRO and Sales, the Head of CRM & Loyalty ensures every customer touchpoint from first enquiry to repeat travel is insight-driven, compliant and commercially optimised.

Key Responsibilities

CRM Strategy & Execution

Develop and deliver a group-wide CRM strategy focused on acquisition, conversion, retention and re-activation.
Lead the design and implementation of multi-brand customer journeys across email, SMS, Direct Mail and automation platforms, ensuring seamless experiences from prospect to loyal advocate.
Build and optimise lifecycle programmes that increase booking frequency, average order value and NPS.
Partner with the Marketing Analyst and Insight teams to translate behavioural and transactional data into actionable segmentation and personalisation tactics.
Establish CRM KPIs tied to commercial outcomes sessions, leads, revenue and repeat bookings and report progress monthly to the CMO and brand leads.

Loyalty & Customer Experience

Lead development of a Group Loyalty Framework, encompassing recognition, reward and referral mechanics.
Evaluate existing repeat-guest programmes and evolve them into scalable, insight-driven loyalty initiatives.
Collaborate with the Head of Website & CRO to embed loyalty and personalisation elements into online experiences.
Work with Product and Sales to ensure consistent delivery of the promised customer experience pre-, during- and post-travel.

Data, Compliance & Governance

Act as the GDPR and data-protection lead for the Marketing function, ensuring all activity complies with UK GDPR, EU GDPR, PECR and internal policies.
Own the marketing permissions, consent management and suppression processes across all brands.
Work closely with Legal and IT Security to manage any data-handling or breach-response requirements.
Ensure that data held within CRM platforms is clean and error-free, carrying out cleansing or enrichment activities as required
Ensure robust documentation and audit trails for all data flows, third-party integrations and system vendors.

Personalisation & Automation

Champion one-to-one personalisation through dynamic content, product recommendations and behavioural triggers.
Define and implement the roadmap for marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud, Braze etc.).
Partner with the Technology and Analytics teams to evolve data pipelines, ensuring accurate customer identity resolution and event-based targeting.

Commercial Delivery & Optimisation

Drive measurable uplift in CRM-driven sessions, leads, conversions and bookings.
Manage CRM budgets and forecast contribution to revenue and ROI.
Lead continuous A/B testing and performance analysis across all campaigns, sharing learnings to improve efficiency.
Identify cross-sell and up-sell opportunities across brands and destinations, using data insight to prioritise high-value segments.

Team Leadership & Collaboration

Lead and develop the CRM & Loyalty team, setting clear objectives and fostering a test-and-learn culture.
Lead the CRM Centre of Excellence, ensuring Direct Marketing best practise is utilised, and the team are inspired to innovate and experiment to optimise CRM performance.
Collaborate closely with Heads of Brand, Performance Marketing, Social Media and Website & CRO to ensure integrated, omnichannel delivery.
Collaborate with Performance Marketing to provide compliant audience segments for inclusion or exclusion within paid marketing activity.
Partner with the Trade Sales and Contact Centre teams to ensure CRM programmes support conversion and service excellence.
Represent CRM and Customer Experience at senior leadership meetings and deputise for the CMO on relevant matters.

Agency & Vendor Management

Manage relationships with CRM platform vendors, email-delivery partners and loyalty solution providers.
Oversee CRM and data agencies to ensure campaigns are executed to brand standards, on time and within budget.
Lead procurement and contract negotiation for CRM technology and support services.

Experience & Skills

Essential

Minimum 7 years’ experience in CRM, Loyalty or Lifecycle Marketing roles, including at least 3 at leadership level.
Proven track record of delivering measurable commercial impact via CRM and personalisation programmes.
Deep understanding of customer data, segmentation, marketing automation and analytics.
Demonstrable experience of building or managing loyalty or rewards programmes.
Strong knowledge of GDPR/PECR, consent management and compliance frameworks.
Skilled in CRM tools such as HubSpot, Salesforce Marketing Cloud, Emarsys or equivalent.
Experience managing agencies, technology vendors and cross-functional stakeholders.
Strong analytical ability, with confidence in interpreting data and presenting insight.
Excellent communication, influencing and stakeholder-management skills.

Personal Attributes

Customer-obsessed and commercially minded in equal measure.
Detail-oriented, compliant and data-driven.
Innovative and forward-thinking, constantly seeking ways to enhance loyalty and lifetime value.
Confident, collaborative leader who inspires through expertise and action.
Calm, organised and accountable under pressure.
Passionate about travel, technology and building long-term customer relationships.

Working with us

Core Benefits*

Competitive salary
Company Pension Scheme
30 days holiday including Bank Holidays, rising 1 day per year (up to 33)
Enhanced Pension
Enhanced Maternity & Paternity
Learning & Development Funding
Life Insurance

Additional Benefits*

Health & Wellbeing Hub (including EAP)
Long Service Awards
Staff Travel Discounts
Company social events
Employee Discounts Platform
Eye Care eVouchers
Friendly working atmosphere
On-site parking
Casual dress code

*Benefits may be subject change.

Benefits:

Casual dress
Company pension
Employee discount
Free parking
Health & wellbeing programme
Life insurance
On-site parking
Work from home

Application question(s):

Able to commute to our Chester office
At least 3 years at leadership level
Skilled in CRM tools such as HubSpot, Salesforce Marketing Cloud, Emarsys or equivalent.

Experience:

CRM: 7 years (required)

Work authorisation:

United Kingdom (required)

Work Location: Hybrid remote in Chester CH1 6LT

Quick apply

Refine Your Search

head of content and brand jobs in chester

Head of CRM & Loyalty

Head of Content

Premium Property Estate Agent

Senior Marketing Executive / Marketing Manager

Internal Communications & Engagement Manager

Senior Content Strategist

Head of Digital Marketing & Performance

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Internal Communications and Engagement Specialist

Account Director (Working with sports, fashion and FMCG brands)

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Traffic Management Operatives, IPV Drivers & Foremen – Sandbach

Account Manager (In a fast-paced agency working with cool brands)

Guest Experience Supervisor

Chef - Full Time - 4 Day Week

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