Head of digital marketing Work, Jobs in Mirfield, Wyk (with Salaries)

Head of Performance Marketing
Prestige Gifting Ltd —Halifax
- From £60,000 a year
- Full-time
- Business development
- Budgeting
- In-person
- Free parking
Quick apply
Paid Social Media Manager
Mamas & Papas —Huddersfield
- Full-time
- Employee discount
Quick apply
Senior Paid Social Media Executive
Mamas & Papas —Huddersfield
- Full-time
- Employee discount
Quick apply
Talent Attraction and Marketing Executive
Jet2.com and Jet2holidays —Leeds
- Full-time
- Hybrid work
- Social media management
- Recruiting
- Communication skills
- Employee discount
Social Media Marketing Manager
Pelican Engineering —Castleford
- £35,000 - £40,000 a year
- Full-time
- Social media management
- Organisational skills
- In-person
Quick apply
1d
Senior Lifecycle Marketing Manager
Provenir Inc —Leeds
- Full-time
- Remote
- Data analysis skills
- Analysis skills
- Annual leave
Quick apply
Organic Content Specialist
Worknest Secure —Leeds
- Hybrid work
- Annual leave
Senior Content Strategy Manager
Irwin Mitchell —Sheffield
- Social media management
- Team management
- Leadership
Amazon Marketplace Manager
Sweet Squared —Leeds
- £38,000 - £42,000 a year
- Full-time
- Analysis skills
- Organisational skills
- In-person
- Free parking
- Health & wellbeing programme
Quick apply
Senior Ecommerce Executive
Footasylum —Rochdale
- Hybrid work
- Merchandising
- Data analysis skills
- Communication skills
16h
Ecommerce Manager
ghd hair —Leeds
- Full-time
- Analysis skills
- Organisational skills
- Communication skills
Quick apply
8d
Ecommerce Manager - Trapstar
Footasylum —Rochdale
- Hybrid work
- Merchandising
- Data analysis skills
- Time management
Client Assistant
ASDA —Leeds
- Full-time
- In-person
- Communication skills
- Store discount
- Annual leave
12d
Senior Email Developer
Skipton Building Society —Skipton
- £55,000 a year
- Full-time
- Communication skills
- Annual leave
9d
Senior CRM Executive
Footasylum —Rochdale
- Hybrid work
- Analysis skills
- Leadership
- Communication skills
6d
Senior Demand Generation Executive
Sharp —Wakefield
- Full-time
- Communication skills
Digital Trading Manager - JD IE
JDSPORTS —Bury
- Full-time
- Merchandising
- Data analysis skills
- Analysis skills
- Employee discount
Quick apply
7d

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head of digital marketing jobs near mirfield, wyk

Head of Performance Marketing

Prestige Gifting Ltd -
Halifax

Quick apply

Job details

Permanent | Full-time
From £60,000 a year

Benefits

Free parking
On-site parking

Qualifications

Marketing campaign planning
Digital analytics tools
Search Engine Optimisation (SEO)
Performance reporting in digital marketing
E-commerce
Pay-per-click advertising platforms
Customer segmentation
Business development
Continuous improvement cycles oversight
Forecasting
SEO
Overseeing budgeting and forecasting
Management reporting
Search advertising
Audience segmentation
Paid social media advertising campaigns
Budgeting
A/B testing
PPC search campaigns
Affiliate marketing
Multi-channel digital marketing campaigns
Google Analytics
PPC Campaign Management
Growth strategy
Multichannel marketing
Customer acquisition
Analytics

Full job description

The Head of Performance Marketing is a commercially driven leader responsible for delivering profitable customer acquisition, growth and revenue across all paid and organic digital channels. This senior role owns the performance marketing strategy, media planning and channel mix optimisation, with a strong focus on profitability, customer lifetime value, forecasting accuracy and new customer growth.

Working closely with PPC , SEO, marketing and brand teams, the Head of Performance Marketing will develop data-led, full-funnel strategies that reach the right customers at the right time, drive online sales and maximise return on marketing investment. The role will be responsible for using insight, testing and optimisation to continually improve the digital customer journey, conversion and overall performance.

KEY RESPONSIBILITIES

Own the end-to-end performance marketing strategy across paid search, paid social, affiliates, programmatic, display, SEO and other emerging digital channels, ensuring the right channel mix and investment to deliver profitable growth.
Deliver customer acquisition, revenue and profitability targets, with clear ROI, ROAS, CPA and customer lifetime value benchmarks across all digital channels.
Forecast traffic, media spend, customer acquisition, revenue and contribution margin to support financial planning, budgeting and trading decisions.
Drive marketing profitability through continuous optimisation of campaigns, media buying, audience targeting, creative, landing pages and customer journeys.
Lead full-funnel performance strategies across awareness, consideration and conversion, ensuring upper-funnel activity creates a strong pipeline of engaged and valuable customers.
Develop a deep understanding of the customer, including behaviours, purchase patterns, needs, value and lifetime potential, using these insights to shape targeting, media and creative strategies.
Partner closely with analytics and data teams to improve attribution, customer segmentation, forecasting and performance reporting, ensuring investment decisions are driven by robust data and insight.
Work collaboratively with the wider business teams to ensure consistent customer messaging, campaign activity and promotional timing across all digital touchpoints.
Partner with the wider business teams to identify opportunities to improve conversion, average order value, customer retention and overall online revenue.
Drive a strong test-and-learn culture across media, audiences, creative, landing pages and customer journeys, using A/B testing and data analysis to continually improve performance.
Identify and develop new acquisition channels, technologies, automation opportunities and emerging platforms to support sustainable eCommerce growth.
Manage external media, SEO and affiliate agencies, setting clear performance expectations, negotiating contracts and ensuring delivery against agreed KPIs.
Lead, coach and develop an in-house team of digital channel specialists, creating a high-performance culture focused on commercial results, insight and continuous improvement.
Monitor competitor activity, platform developments, changing customer behaviours, industry trends and emerging digital opportunities to maintain a competitive advantage.

KEY SKILLS & COMPETENCIES

Proven experience leading a commercially focused performance marketing function within an eCommerce, retail or digitally led business, ideally with significant media budget ownership.
Strong track record of delivering profitable customer acquisition and online revenue growth.
Exceptional understanding of acquisition metrics including ROAS, ROI, CPA, CAC, conversion rate, AOV, customer lifetime value and contribution margin.
Strong commercial, forecasting and budgeting skills, with the ability to balance short-term revenue delivery with long-term customer value and sustainable growth.
Expert knowledge of paid media platforms including Google Ads, Meta, TikTok and YouTube, alongside programmatic, display, affiliate marketing and SEO.
Strong understanding of eCommerce analytics, attribution and customer behaviour, with experience using GA4, Looker Studio and other performance reporting tools.
Experience working closely with data and analytics teams to develop actionable insights, attribution models and data-led investment strategies.
Strong understanding of the eCommerce customer journey and the relationship between acquisition, conversion, retention and lifetime value.
Commercially minded, analytical and highly results-focused, with the ability to turn data and insight into clear actions and measurable business outcomes.

Pay: From £60,000.00 per year

Benefits:

Free parking
On-site parking

Work Location: In person

Quick apply

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head of digital marketing jobs in mirfield, wyk

Head of Performance Marketing

Paid Social Media Manager

Senior Paid Social Media Executive

Talent Attraction and Marketing Executive

Social Media Marketing Manager

Senior Lifecycle Marketing Manager

Organic Content Specialist

Senior Content Strategy Manager

Amazon Marketplace Manager

Senior Ecommerce Executive

Ecommerce Manager

Ecommerce Manager - Trapstar

Client Assistant

Senior Email Developer

Senior CRM Executive

Senior Demand Generation Executive

Digital Trading Manager - JD IE

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