Role title: Marketing Manager
Reporting to: Chief Executive
Line Reports: None currently, but potential to build a team as charity grows
Hours: 35 hours / 5 days per week (some evening and weekend working may be required)
Location: We’ve got a lovely office just a ten-minute walk from Crosby Beach, Liverpool, and would obviously love to see you there as much as possible, however, we’re also flexible in accommodating different working preferences and personal circumstances where it will enable you to deliver the greatest impact in your work.
Benefits: Minimum and Flexible Holiday Policy, Pension scheme, Employee assistance programme, Health Cash Plan, Lots of wellbeing and social activities throughout the year.
About Chasing the Stigma
Chasing the Stigma is a national mental health charity on a mission to normalise and humanise
conversations about mental health, whilst ensuring that everyone in the UK can access clear pathways to support, whenever and wherever they need it.
With lived experience at our core, we are driven to create a society where there is no longer a stigma associated with mental health, where people are as comfortable talking about their mental health as their physical health, and where everyone can find appropriate support before they reach a point of crisis.
We strive to achieve this through the provision of pioneering training services, awareness-raising campaigns, and lobbying activities, whilst also operating the UK’s largest and most comprehensive directory of community mental health services, the Hub of Hope.
Purpose of the Role
Chasing the Stigma has built a strong and growing national profile, with increasing demand across our programmes, partnerships and platforms, particularly the Hub of Hope.
We are now looking for a creative, proactive and self-driven Marketing Manager to lead the development and delivery of our marketing activity in line with the charity’s strategic objectives. This will include coordinating marketing activity across all departments in the charity.
This is a hands-on role in which you will take ownership of producing high-quality, engaging written content across multiple channels, ensuring our voice is consistent, impactful and rooted in lived experience, as well as supporting other marketing activities including events, initiatives and reports.
You will also work closely with the Design and Creative Manager our visual brand guardian, to bring our ideas, messaging and campaign to life. You will focus on bringing our work to life through words, campaigns and content, while the Design and Creative Manager will be lead creator of all of the charity’s visual outputs. Through creative collaboration you will ensure that marketing activity supports organisational priorities, income generation, and partner delivery.
Main Duties
Strategic Planning and Oversight
- Develop a practical, action-focused annual marketing plan that delivers on the charity’s strategic objectives, as defined in the 2025 – 2028 strategic plan and by the Chief Executive
- Setting SLAs and KPIs, monitoring and providing regular reports to your line manager
- Work closely with all departmental leads (Fundraising, Design, Partnerships, Training, Hub of Hope) to reflect their objectives in the marketing plan
- Responsible for oversight of the marketing plan and ensuring its delivery
- Responsible for prioritise/de-prioritising and flagging potential issues to your line manager
- Alongside the Design and Creative Manager act as a ‘brand guardian’, ensuring that all marketing activities align with our established brand, values and mission. As ‘brand guardians’ you will take ownership of tone of voice, messaging, audience and campaign intent, and the Design and Creative Manager takes ownership of visual identity and design/visual content quality
- Reviewing and approving written content produced by other departments
- Support the ongoing development of our brand guidelines alongside the Design and Creative Manager
- Manage marketing budgets as/when allocated to specific activities or campaigns
Day-to-day delivery of marketing activities
Social Media & Digital Presence
Responsible for planning, writing and implementing all social media content (visual assets will be provided by the Design and Creative Manager)
- Develop social media campaigns to deliver on the charity’s strategic objectives
- Lead on the day-to-day management and growth of social media channels
- Monitor key relevant topics to identify opportunities for the charity
- Lead creative response to viral trends, breaking news and other reactive opportunities
- Influencer outreach/engagement
- Paid social media advertising (when required)
- Monitor performance and adapt content to improve engagement
- Deliver regular reporting to track performance
- Identify new and emerging digital platforms and tools that will help CTS achieve its mission
Content Creation
The Marketing Manager will be responsible for all written marketing content. You will write high-quality, engaging copy that reflects the organisation’s tone of voice and values across multiple channels, including:
- Social media
- Campaign assets
- Blogs and articles
- Email marketing
- Website
- Print materials
- Annual impact report
You will also support the delivery of written content for marketing activity for partners and collaborations, fundraising and the Hub of Hope where required.
Events, Campaigns & Engagement
- Create and maintain an organisational calendar of key dates
- Plan and deliver marketing campaigns that drive awareness, engagement and action
- Support key organisational moments and fundraising activity
- Work with the Hub of Hope, training, partnerships and fundraising teams to identify marketing opportunities (e.g. in-person and online events, data-driven stories, etc)
- Work with supporters, suppliers, partners and corporate volunteers to maximise marketing opportunities
- Support the planning and delivery of charity-led public, community and internal events
Ways of Working: Marketing Manager and Design and Creative Manager
While the Marketing Manager has overall responsibility for the marketing plan, delivery, KPIs and cross-organisation co-ordination, the successful candidate will be expected to work closely in partnership with Design and Creative Manager who has overall final responsibility for our visual identity and design/visual content quality. Candidates must be comfortable and willing to work in this kind of partnership.
Day-to-day, projects and campaigns will run as follows:
- Marketing Manager leads the brief (objective, audience, key messages, channels, timing)
- Design and Creative Manager comes back with visual direction and approach
- Design and Creative Manager delivers the assets, with Marketing Manager feeding back against the brief
- Marketing Manager owns overall delivery, timelines and performance
- Differences of views should be discussed openly, professionally and honestly between both parties, with the intention of finding agreement or compromise
- However, if there is a difference of view that cannot be resolved as above, the matter should be escalated to the chief executive (line manager to both roles). The chief executive’s decision will be final.
Person Specification
Personal Attributes
- Highly motivated, organised, ambitious and self-driven, with a strong desire to succeed
- Creative thinker with the confidence to bring new ideas and challenge conventional approaches
- Collaborative approach, working with colleagues towards a collective goal
- Charismatic and engaging, with the ability to inspire and influence others
- Resilient and adaptable, comfortable operating in a developing and evolving environment
- Strong sense of ownership and accountability for delivering results
- Hands-on approach and willingness to support the team in areas outside of their usual skillset or comfort zone (e.g. supporting at events, liaising with media etc)
- Values-driven, with a genuine passion for the mission of Chasing the Stigma
Skills & Competencies
- Excellent communication and interpersonal skills, with the ability to build strong relationships quickly
- Outstanding copywriting and digital marketing skills
- Strong storytelling ability, capable of translating impact into compelling narratives
- Highly organised, with the ability to manage multiple priorities effectively
- Confident in working both independently and collaboratively
Knowledge & Experience
- Demonstrable track record of success in a marketing role
- Demonstrable experience creating and delivering engaging content across multiple channels, including digital and social media, with a strong focus on written content
- Experience planning and delivering marketing campaigns that drive awareness, engagement and action
- Strong understanding of audience engagement and how to communicate impact effectively
- Experience working collaboratively with design, brand or creative teams to produce high-quality materials
- Understanding of how marketing supports income generation, partnerships and organisational growth
- Knowledge of the charity sector and purpose-led communications (desirable)
- Experience with paid social media advertising (desirable)
- Experience in planning, delivering and supporting in-person and online events (desirable)
- Experience working in a growing or evolving organisation (desirable) existing networks or relationships that could support reach, partnerships or visibility (desirable)
Additional Information
We recognise that no candidate will meet every requirement. If you feel you can bring the energy, creativity and drive needed to succeed in this role, we strongly encourage you to apply.
We acknowledge that many social groups and identities are under-represented in our team and we’re committed to changing this. With this in mind, we are particularly keen to receive applications from people of colour, people with disabilities, people who identify as being LGBTQIA+, and people from other commonly marginalised groups.
If you have a disability and would prefer to apply in a different format or would like us to make reasonable adjustments to enable you to apply or attend an interview, please contact us, and we will talk to you about how we can assist.
Pay: £32,000.00-£35,000.00 per year
Benefits:
- Casual dress
- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Sick pay
- Unlimited paid holidays
- Work from home
Work Location: Hybrid remote in Liverpool (Merseyside)
