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Social Media Ads Manager

Higher Ed Partners -
St Albans

Apply Now

Job details

£60,000 a year
7 days ago

Qualifications

Power BI
Lead generation
Analysis skills
APIs
Google Ads
Business
Marketing

Full job description

Social Media Ads Manager

Meta Ads (Essential) | LinkedIn Ads (Desirable) | St Albans

Role Overview

Higher Education Partners (HEP) is one of the UKs leading online education businesses, delivering white-label Masters and PhD programmes across 200 courses in partnership with 12 universities.

We are expanding our in-house performance marketing team and are looking for a Paid Social Manager to take ownership of our Meta and LinkedIn advertising activity, with a particular focus on performance, audience strategy, and creative optimisation.

This is a hands-on role where you will not only manage and optimise campaigns, but also help shape how we use paid social more effectively including exploring and scaling underutilised channels, testing new creative approaches, and helping build a stronger cross-channel acquisition strategy alongside Google Ads.

At a Glance

Location: Onsite St Albans
Salary: £60,000
Experience: 5+ years paid social experience
Core Channels: Meta Ads (essential), LinkedIn Ads (desirable)
Reports To: Growth Marketing Director
Start Date: As soon as possible

About HEP

HEP partners with UK universities to deliver fully online postgraduate programmes across a wide range of disciplines. Our audience is primarily working professionals aged 2545 who are looking to progress their careers through further education.

Paid social is a key growth channel for us, but still an area of significant opportunity. We are looking for someone who can both optimise existing performance and help expand our creative and channel strategy particularly across Meta and LinkedIn to drive higher quality enrolment outcomes.

Key Responsibilities

Campaign Ownership & Optimisation

Manage Meta Ads campaigns across Facebook and Instagram (prospecting, retargeting, lead generation)
Manage LinkedIn Ads campaigns targeting professionals by role, seniority, and industry
Optimise budgets, audiences, and creatives to improve CPL and lead quality
Own end-to-end campaign delivery: briefing, build, launch, optimisation, reporting

Creative & Channel Development

Work closely with creative teams to develop high-performing ad concepts, messaging, and formats
Test and iterate across static, video, carousel, and lead form campaigns
Identify opportunities to improve creative performance and reduce fatigue
Help shape how we use paid social more strategically including testing new approaches and expanding underutilised channels

Audience Strategy

Build and refine audiences using CRM data, pixel events, and engagement signals
Develop segmented funnel strategies (prospecting vs retargeting)
Work with analytics teams to identify high-performing audience profiles
Manage exclusions and refinement strategies to improve efficiency and conversion rates

Tracking & Performance

Manage Meta Pixel and Conversions API setup and optimisation
Maintain LinkedIn Insight Tag and conversion tracking
Report on CPL, CTR, engagement, lead quality, and conversion performance
Build clear, actionable performance reporting for stakeholders

Collaboration & Stakeholder Management

Work closely with Google Ads team to ensure paid social and paid search work in alignment
Collaborate with content, CRM, and university partners on intake planning and campaign alignment
Feed insights into wider cross-channel marketing strategy discussions
Work with contact centre teams to understand lead quality and optimise targeting accordingly

What Were Looking For

Essential

5+ years experience managing Meta Ads campaigns with meaningful budgets
Strong hands-on knowledge of Meta Ads Manager and campaign optimisation
Experience managing paid social performance end-to-end
Understanding of creative performance and what drives engagement and conversion
Strong analytical skills with ability to diagnose and improve performance
Confident communicator able to present insights to non-technical stakeholders

Desirable

Experience with LinkedIn Ads (Campaign Manager, Lead Gen Forms, Sponsored Content)
Background in lead generation, education, or professional services marketing
Experience working with CRM audiences and data-driven targeting
Exposure to Google Ads or multi-channel paid media environments
Experience with GA4, Looker Studio, or Power BI

What We Offer

Opportunity to own and shape paid social within a growing in-house team
Direct impact on student enrolments and campaign performance
Access to strong first-party data and clear conversion signals
Collaborative, data-driven marketing environment
Competitive salary and benefits package

Ready to take ownership of a large-scale paid search portfolio and make a direct impact within a growing higher education business? Apply now to be part of HEPs evolving performance marketing function.

HEP is a Disability Confident and equal opportunity employer. HEP evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.

Apply Now

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Social Media Ads Manager

Role Overview

At a Glance

About HEP

Key Responsibilities

Campaign Ownership & Optimisation

Creative & Channel Development

Audience Strategy

Tracking & Performance

Collaboration & Stakeholder Management

What Were Looking For

Essential

Desirable

What We Offer