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Email Marketing Officer

Animal Welfare Investigations Project Limited
Remote

Quick apply

Job details

Full-time
£28,950 - £32,500 a year

Benefits

Casual dress
Health & wellbeing programme
Flexitime
Company pension
Work from home
Company events
Private medical insurance
Life insurance

Qualifications

Email marketing
Salesforce
E-commerce
Fundraising
Conversion optimisation
Time management

Full job description

Animal Welfare Investigations Project (AWIP)
Remote (UK-based) | Full-time | Fast-paced fundraising role.

The closing date for this role is 19th July 2026. Interviews are expected the week commencing 27th July 2026.

Do you want your work to directly save animals?

Animal Welfare Investigations Project (AWIP) is a frontline animal protection organisation. We investigate, disrupt, protect and rescue animals suffering in organised cruelty, from illegal puppy trading and dogfighting to the dog meat trade.

Email is one of our most powerful tools. When an AWIP email goes out, it can lead to rescues, arrests, prosecutions, and real-world impact within days, sometimes hours.

We’re now looking for an Email Marketing Officer with strong e-commerce or high-volume fundraising experience to join our fast-growing digital fundraising team.

This role is not about “one newsletter a week.” It’s about speed, experimentation, performance, and scale.

The role

You’ll be responsible for planning, building, launching and optimising a high volume of email fundraising campaigns — typically up to 12+ campaigns per week, each with associated action or donation pages.

You’ll work closely with our investigations and fundraising teams to turn live intelligence, rescues and breaking developments into compelling supporter journeys that convert.

This is an ideal role for someone coming from:

E-commerce email marketing
Performance fundraising
Rapid-cycle digital acquisition
High-volume CRM/email environments

What you’ll be doing

Creating and launching high-frequency email campaigns (appeals, updates, petitions, polls, emergency alerts, follow-ups and conversions)
Building and optimising action and donation pages to support each campaign, with a strong focus on conversion rate and supporter experience
Managing the full email lifecycle: subject lines, body copy, CTAs, segmentation, timing, follow-ups and suppression logic
Working at speed to turn live investigations and rescues into effective supporter communications
Running rapid A/B testing across subject lines, asks, framing, and timing
Monitoring and optimising performance against KPIs such as open rate, CTR, conversion rate, revenue per send and unsubscribe rate
Working closely with fundraising and leadership to align campaigns with income targets and operational priorities
Maintaining strong CRM and data hygiene practices to ensure accurate tracking and reporting
Producing clear performance insights and recommendations to continuously improve results
Staying on top of email fundraising, e-commerce and digital trends, sharing ideas proactively

What we’re looking for

You’ll be someone who moves fast, thinks commercially, and cares deeply about impact.

Essential:

Proven experience in email marketing, ideally in: e-commerce, high-volume digital fundraising, subscription or direct-response environments.
Comfortable producing multiple campaigns per week with quick turnaround times
Strong copy instincts — you know how to hook attention and drive action
Highly data-driven, confident working with KPIs, spreadsheets and performance dashboards
Experience building or optimising landing pages, action pages or donation journeys
Excellent time management and ability to juggle multiple live campaigns at once
Comfortable working in a fast-paced, mission-critical environment

Desirable:

Experience with nonprofit or cause-led fundraising
CRM or ESP experience (e.g. MailerLite, Salesforce, FundraiseUp, Action Network or similar)
Understanding of donor psychology and conversion optimisation
Experience working with large or rapidly growing email lists

How you work

You’re highly organised but not rigid
You thrive under pressure and enjoy rapid execution
You test, learn, iterate and don’t take results personally
You’re motivated by real-world outcomes, not vanity metrics
You’re comfortable balancing urgency with supporter care and long-term list health

This role is not for you if:

You prefer slow, long lead-time campaigns with weeks of sign-off and polish
You’re looking to send one or two emails a week and call it done
You find fast turnarounds, breaking news, or shifting priorities stressful
You’re uncomfortable being accountable to clear performance metrics and revenue outcomes
You dislike testing, iterating, and occasionally having ideas not work
You need heavy structure, detailed briefs, or constant direction to get started
You want a purely “brand” or awareness-focused email role rather than direct-response fundraising

This role is for someone who enjoys pace, pressure, ownership and seeing their work translate directly into animals being rescued and protected.

Working arrangements

Full-time role (Monday–Friday), 35 hours per week
Remote / flexible working within the UK
Core collaboration hours will be agreed, with flexibility around start and finish times
Occasional team meetings (virtual or in-person, as required)

Why work with AWIP?

Your work directly contributes to rescues, arrests and prosecutions
You’ll be trusted with responsibility and given room to experiment
You’ll work with a small, driven team with no corporate fluff
You’ll help scale an organisation with global ambitions and real impact
You’ll be part of a mission that genuinely protects animals at their most vulnerable

Job Type: Full-time

Pay: £28,950.00-£32,500.00 per year

Benefits:

Casual dress
Company events
Company pension
Flexitime
Health & wellbeing programme
Life insurance
Private medical insurance
Work from home

Application question(s):

This role involves high email volume, rapid turnaround, clear performance targets, and working with emotionally challenging subject matter. Are you genuinely comfortable with this?
In a few sentences, what motivates you to use email marketing in a high-pressure animal protection or investigative context?
Have you previously worked in a fast-paced environment where priorities changed frequently and multiple campaigns ran in parallel?

Experience:

Email marketing: 1 year (required)

Work Location: Remote

Quick apply

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